AL-HOOR’s story began back in June 2018, Founder, Athia Zahoor realised her passion and creative mind to start her own clothing line. Our first signature store, AL-HOOR is based in Preston, established in 2020, specialising in Pakistani couture. We believe fashion is not just business, it is a passion. After many years of planning and designing, Athia bought her love, innovation and her imagination for Pakistani fashion to the streets of Preston with the support of her family. Innovation is at the heart of everything we do at AL- HOOR, in today’s fashion industry we understand how important it is to achieve differentiation and ease of service. AL-HOOR has imbued Pakistani Fashion with its endearingly intricate designs.

At AL-HOOR, our goal is to have customers looking the best version of themselves in every season. The team at AL-HOOR prides themselves on bringing together the best of Pakistani fashion and designs under one umbrella. We love bringing you the most amazing innovative designs/styles that cannot be found anywhere else worldwide. We aim to deliver exclusive designs on a limited-edition basis.